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Zero Skateboards was established in 1996, originally as a clothing company by pro rider Jamie Thomas. After the departure of Thomas' previous sponsor Toy Machine, he headed towards Zero Skateboards, where he would begin manufacturing his own skateboarding hard goods, and sponsor a full team of riders. Zero Skateboards has released 7 full skateboarding videos, including Thrill of it All, Misled Youth, and Strange World.