Over 40 years ago, one of the most diverse and popular skateboard companies was born, Santa Cruz Skateboards. Santa Cruz was established by the N.H.S. Inc founders in 1973. For over 40 years, Santa Cruz Skateboards has been one of the most recognizable skateboard companies to date. Their iconic skateboard graphics and logos, along with their unique board shape are some of the major causes of Santa Cruz Skateboards' success.