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Cliche Skateboards, or can be seen as Cliché, is an internationally born company that was founded in Lyon, France by French skateboarder Jeremie Daclin. The company was started as a French only skateboard brand that would sponsor non-US skateboarders only, but would over time expand their territory and sponsor a team of US riders as well. Today, Cliche Skateboards produced products that are proudly ridden worldwide. Cliche skateboard decks can be seen with the Impact Support Technology, where the deck is supplied with a carbon fiber insert, that both strengthens and protects the board from breakage.